1. This bar chart shows that music magazines are not purchased as much and are perhaps not as popular as other types of magazines, this is evident as 19 people said they do not buy music magazines very often. No one asked bought a music magazine every day however 2 people would buy them once a week, and 4 people once a month which suggests that there is a gap in the market for a music magazine which may be available weekly or monthly.
2. This bar chart shows that the most popular type of music listened too is R&B, with 13 people choosing it, and pop with 11 people. This tells me that these two genres are probably the most widespread and mainstream music and therefore my target audience would be more likely to buy a music magazine containing those genres. The least popular genre was country with only 2 people choosing it, this suggests it's not as contemporary and appeals more to a niche market.
3. This bar chart informs me which current music magazine appeals to people at the moment, and it's clear to see that 'Smash Hits' is the most common answer with 10 people choosing it. This suggests that the 'pop' genre is very popular among my target audience due to the fact 'Smash Hits' is a pop magazine aimed at teenagers and young adults therefore this tells me that the genre is very exciting and interesting to this market.
4. This pie chart reveals which features would interest my target audience the most in a music magazine, it's evident to see that interviews with celebrities was the most collective choice as 22% does/would find it interesting and would like interviews to be included within the magazine. The least popular choice was competitions with only 4% choosing it, this suggests that my target audience will not find competitions very fun and tells me that other features like fashion styles of artists (17%) would make the music magazine more appealing and exciting.
5. This chart shows that having a celebrity on the front cover would intrigue my target audience to buy a magazine, as 45% chose this option which suggests a well known face would catch their attention and persuade them to purchase the magazine. The least popular choice was the name of the magazine (4%) which tells me that the actual name is not as important, but could be eye catching depending on the font, colour, size or style.
6. This bar chart shows me how much my target audience would be willing to pay for a music magazine, the chart follows a pattern as the more expensive the magazine gets, the smaller amount of people would buy it. It's clear to see that most people would want to spend between £1-£1.99 as 12 people chose this option, this is because most of my target audience are students therefore my music magazine must be affordable for them. No one wanted to pay £4+ for a music magazine, as that is expensive and people may be put off by the price.
7. This chart shows how popular each artists or band were to my target audience, and told me which celebrities they would like featured in the music magazine. The top- rated answer was Beyonce with 15% which suggests she is a current, respected, admired artist who many
people would enjoy reading about. The most unpopular choice was Dappy, this may be because he has not been on the music scene as much as the other artists. It's important that I include celebrities who would appeal to a wide range of people, mainly international stars like Beyonce, Rihanna, Eminem etc.
8. This pie chart shows whether people are influenced by advertisements to actually go and buy the product, it's a close result as 48% say no and 52% say yes. Products are advertised in a magazine to increase their sales and make people more familiar with the item, therefore products advertised in my music magazine should have some reference to music and should be aimed at the same target audience that my magazine is targeted at.
9. This pie chart shows whether my audience like reading about new upcoming artists or not, and it's evident that most people do as 60% have said yes and only 40% have said no. Therefore my music magazine will dedicate some coverage on new upcoming artists who may be huge stars in the future.
10. This chart tells me that people can be put off a magazine easily just by the price, as 76% said they would be put off and only 24% said they would not and for that reason my music magazine will not be expensive and will probably cost in the regions of £1-£1.99 as that was how much people said they were prepared to pay for it in question 6.
11. I gave out my questionnaire randomly to 25 people and the results show that 60% were female and 40% were male. However my music magazine will appeal to both male and females so it's important that it has features that will appeal to both genders.
12. This bar chart shows that people preferred the name 'Fusion' as 7 people chose it and 'Muse' and 'Boombox' were quite popular as 5 people chose them. The least popular names were Identity, Buzz, Infinity and Pop as they only received one vote this may because they are not as creative or catchy as the other options. I may use a focus group to help me decide on the name or wait until I have completed different mastheads and see which one works best.
13. Is there anything else that would attract you to a magazine?
The responses from my questionnaire suggest that the colour scheme is important and should be kept similar on the front cover and throughout the magazine so the house colours link each page with one another. Also the photography should be of good quality and look polished to give it a professional, finished look as this will look more attractive to my audience. An image dominated cover was suggested by someone so the front cover is clear and not overcrowded by too much text and another suggestion was a free give away or gift which would persuade people to buy the magazine. Finally, some requested that there was interviews with people who work with the celebrities like stylists or make up artists so they can talk about their inspiration and what it was like working with the celebrities.
