My music
magazine ‘Millennium’ is aimed at young people between the ages of 16 and 21
who are both male and female, this means a large majority of my target audience
will be teenagers therefore they will most likely be in full time education at
school, college or university and may have a part time job. This age range does
not have a stable, disposable income so they don’t want to spend a lot of money
on one product so I have kept the price of my magazine at £1.99 to ensure it is
affordable. Most of my target audience will probably be living at home with
their parents or in student accommodation; they will be at the exam stage in
their life which requires a lot of studying to get qualifications to get a good job e.g. Doctors, Lawyers, Nurse, Teacher.
Their values in life will still be spending time with their family and friends and going out
to the cinema, park, youth clubs, shops, restaurants etc. They will want to enjoy their
youth before having major responsibilities therefore they will want to spend
their money on clothing, electronic items (such as phones, laptops, cameras, iPad/tablets),
music (iTunes, CDs) and movies (cinema, DVDS) this shows that my target
audience will spend money on items revolving around the media. My ideal reader
would buy items from high street shops like New Look, Primark, River Island and
H&M. They would dress in fashionable, current clothing which the retail
shops would be selling; these styles are edgy and glamorous.
The most
popular phone choice is smartphones, iPhones are a widespread product that many
young people own as it provides them with many possibilities including apps,
camera, iMessaging, Facetime, social networking etc so my ideal reader would
have access to all of these. It would be an advantage for my music magazine
because an app could be marketed for ‘Millennium’ and advertising could be an
option to increase readership. They would listen to music online through YouTube
which is an easy way to access it, however this requires the internet so sound
cloud and Spotify are useful ways of downloading music. Other methods would include
using iTunes to purchase singles or albums which can then be stored onto any
type of electronic device so it can be listened to whenever and wherever.
My primary audience
is 16-21 year olds which means that they will most likely be in group E
according to the JICNAR scale because they will be students. However if they
are still living at home, they may be funded by their parents/carers who could
be in group ABC1. Therefore my music magazine has a secondary audience of my
ideal reader’s parents, siblings and older or younger friends. So it must have
different elements that would appeal to these age groups even though it’s
mostly focused on attracting young people. I have incorporated a range of artists
to achieve this which makes my pop music magazine mainstream as it includes contemporary,
popular artists on the music scene right now e.g. Eminem, Katy Perry, Jason
Derulo.
I will ask a sample group of both male and females from my target audience of 16-21 year olds, to see what they think of my pop music magazine 'Millennium'. I will record their opinions and ask them what they think of the magazine? Does it appeal to their needs? Would they buy it? What are the strengths and the areas for improvement? Maximum price they would pay for it? How often would they buy it? Is it worth £1.99? Do the artists on the front cover appeal to them? Does the photography attract them to it? Is the magazine name memorable?
I will ask a sample group of both male and females from my target audience of 16-21 year olds, to see what they think of my pop music magazine 'Millennium'. I will record their opinions and ask them what they think of the magazine? Does it appeal to their needs? Would they buy it? What are the strengths and the areas for improvement? Maximum price they would pay for it? How often would they buy it? Is it worth £1.99? Do the artists on the front cover appeal to them? Does the photography attract them to it? Is the magazine name memorable?
JICNAR
SCALE
Group A (Professionals)
Upper middle class, e.g. Barristers, Doctors, Executives
Group B (Managerial)
Middle class, e.g. Bank Managers, Teachers
Group C1 (Non-Manual)
Lower middle class, white collar workers, e.g. Office Workers
Group C2 (Manual)
Skilled working class, Blue collar workers, e.g. Car Mechanic,
Machine operators, Construction workers
Group D (Partly Skilled)
Semi or unskilled manual workers, e.g. Assembly line worker
Casual workers, dependent on state benefits, students
I asked two students between the ages of 16-21, one female and one male to get both perspectives, to review the front cover of my magazine and asked them what they liked about it, any improvements that could be made, whether it's worth £1.99 and who they would recommend it to. It is important to get feedback from my target audience as the magazine is aimed at them and it gives me an idea of whether it is a successful product.
I asked two students between the ages of 16-21, one female and one male to get both perspectives, to review the front cover of my magazine and asked them what they liked about it, any improvements that could be made, whether it's worth £1.99 and who they would recommend it to. It is important to get feedback from my target audience as the magazine is aimed at them and it gives me an idea of whether it is a successful product.
