Key Media Terms

Media text 
Any text or message used in the media production (a specific media product). For example through adverts, newspapers (The Sun), magazines (Vogue), and music videos.
Media form
The type of media a text is using to communicate, for instance: The Sun is a newspaper, Hello is a magazine.
Media language 
Is the words and sentences in specific sequences to give a certain meaning. These act as codes in visual, written or audio media, for example; on the radio (capital FM), on the television (adverts like compare the market.com), and in magazines (Cosmopolitan, Elle, Kerrang!).
Media institutions
Are organizations that gather and create media for advertising, entertainment or distributing information and then selling it with different perceptions of people (e.g. Rihanna, Madonna, Justin Timberlake, Coldplay).
Media audience
Is the target market who watches, reads or listens to different types of media. Before creating media, companies research whether their idea will catch the interest of their supposed market (e.g. by using questionnaires and focus groups) and mainly focus on age, gender, race and location.
Media representation
Is understanding everyone's individual interpretations. For example; a photo in a magazine - the image may reflect a certain appearance or personality that everyone can see or it may have a deeper, more personal meaning to each individual. Also in films media representation can be used to portray a character either positively or negatively to a large mass of viewers by make up, lighting and the type of music used.
Denotation 
Is deconstructing the media, it's describing what can literally be seen, e.g. a monkey swinging from a branch in a forest.
Connotation
Is the association with the media by giving it meaning e.g. the monkey was cheeky.
Serif style font
A font using hooks, brackets, feet traditional, conservative, formal e.g. Times New Roman.
Sans-serif font
A font that does not use hooks, brackets, feet traditional. It's more contemporary, informal and youthful e.g. Arial.
Media conventions
Are all the characteristics or ingredients put into the media e.g. Magazine - masthead, photo, strap line. Conventions allow the audience to identify the genre e.g. soap opera - houses, cafe, pub.