Billboard Magazine

Billboard magazine represents its brand identity as tasteful and cool but sophisticated, this is because ‘Billboard’ usually uses an image dominated front cover which is bold and colourful to attract their audience. ‘Billboard’ is always across the top of the cover with the bright colours in the middle of the letters this is how it is recognised by the readers. A well-known, current star is put on the cover to attract their core readers who want to read about up to date music and see the chart listings. ‘Billboard’ is aimed more at adults between 25-54 years old, its brand values are that it’s exciting, modern and shows the future of music. The photography clearly shows that it’s aimed at adults as it’s of high quality and thought out so the right effect is presented to the audience; this is achieved through make up, lighting, costumes and camera angles.