NME magazine represents its brand identity as
serious, punk, controversial and modern as it focuses on current rock bands and
artists who are contributing to the music industry. The magazine cover is
usually quite busy and bold, and the masthead is always in the top left hand
corner, ‘NME’ is an acronym for new musical express and appeals to young
adults/adults around the ages of 17-30, it mainly targets males due to its
content and style. The core readers will have a passion for rock, alternative
or indie music and be dedicated, well educated people. NME’s brand values are
focused on its edgy style, its love for music, its excitement of discovering
new music, and supporting current and upcoming artists. There are plenty of
interviews, events and news to keep the audience engaged and interested.
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